Product Readiness & Trust
Make your products ready for commerce, compliance and AI.
PassProduct helps businesses make their product data complete, documented and ready for regulatory requirements, digital sales channels and AI-driven commerce.
The demo shows a possible, simulated flow. No product data is sent to the EU or any other authority, and the demo is not a legal assessment.
Why now
From isolated product data to products people can trust.
For years, product data was mostly about filling in fields for a webshop. That is no longer enough.
EU regulation and Digital Product Passports demand documentation at product level. AI agents and search describe your products whether you help them or not. And customers expect evidence behind every claim.
It calls for a new discipline: product readiness.
Three strategic tracks
One foundation. Three kinds of readiness.
DPP Readiness
Prepare your organisation, data and documentation for Digital Product Passports and upcoming EU requirements — before deadlines become urgent.
AI Product Readiness
Make product information structured and unambiguous, so AI agents, search and customer dialogue get the answers right.
Product Trust
Attach evidence, provenance and accountability to every product, so claims stand up with customers and regulators.
Product Advisor
Discover how ready your products are
PassProduct Advisor provides an initial assessment of how well your product data supports digital product passports, AI-driven commerce and verifiable product trust – and where improvements may be needed.
Try Product AdvisorOur approach
From product idea to documented product.
Six steps we use to structure the work — whatever systems you run today.
Connect
Map sources across PIM, ERP, PLM and suppliers.
Comply
Align data with requirements, standards and product categories.
Prove
Link documentation and evidence to specific attributes.
Register
Establish identifiers, ownership and versioning.
Publish
Make information available across channels and passports.
Maintain
Sustain quality through governance and clear workflows.
Services
Advice that sets direction.
PIM review and roadmap
A clear view of where you stand, and a prioritised path to better product data.
PIM as a discipline: governance, ownership and workflows
Product data becomes a shared responsibility with clear roles — not a system project.
Platform selection and target architecture
A well-founded platform choice and an architecture that supports commerce, DPP and AI alike.
Product data, integration and information flow
Data flows reliably between systems, suppliers and channels — without manual workarounds.
DPP readiness and documentation foundation
You know exactly which data and documentation Digital Product Passports will require of you.
Who we help
For those who own the truth about the product.
Manufacturers and brands
Who need to document products, materials and sustainability.
Distributors and retailers
Who receive, enrich and pass on product data from many suppliers.
PIM, ERP and PLM owners
Who are accountable for systems and data working together.
Implementation partners
Who need an independent sparring partner on DPP and product data.
Let’s have an informal conversation.
Tell us where you stand on product data, DPP or AI — and we’ll work out the right next step together.
Start a conversation →